SEO: search engine optimization
Helps search engines understand and discover your pages: clear titles, descriptions, headings, and a site they can crawl.
Search & AI Visibility
Help Search Engines and AI Systems Understand Your Business
We improve the technical and content foundations that can help your business be discovered and understood.
No company can guarantee Google rankings or AI citations. What can be done is make your site clear, accurate and easy for search engines and AI tools to read. That is the work, and it is available as a custom-quoted add-on.
SEO, AEO and GEO in plain English.
Three abbreviations, one idea: make your business easy to understand.
AEO: answer engine optimization
Structures useful answers and information clearly, so a question like "what are your hours?" has an obvious answer on the page.
GEO: generative engine optimization
Helps your content be understandable and referenceable in generative and AI search experiences. It depends on clear, accurate, well-organized pages.
What WestSideSite can improve.
Every WestSideSite website already has a basic foundation: page titles and descriptions, clear headings, and structured business information. This service goes further, for a site you already have or one we build.
- Page titles and descriptions that say what each page is
- Crawl and index foundations, including sitemap and robots
- Structured data where it is appropriate and valid
- Service and location content written from real facts
- Answer-first FAQ and page content
- Internal linking between related pages
- Google Search Console setup and help
- Bing Webmaster Tools setup and help
- IndexNow where it is appropriate
- Content improvements on existing pages
- Analytics, so you can see what is happening
What nobody can guarantee.
Search engines and AI tools make their own decisions, and they change them. We will not promise any of the following, and you should be wary of anyone who does:
- Any particular ranking, including a first-page result
- That an AI assistant will recommend or cite your business
- A set amount of traffic
- More inquiries, sales or revenue
How the work goes.
We look at what is there
We review how your site reads to a search engine: titles, headings, structure, and whether the important facts are easy to find.
We agree a short list
You get a plain list of what we would change and what we would leave alone, with a quote.
We make the changes and set up measurement
You can see what has changed, and you have the tools to watch what happens over time.
Questions about search and AI visibility.
What are SEO, AEO and GEO?
SEO helps search engines find and understand your pages. AEO organizes your information as clear answers. GEO helps your content be understood and referenced by generative AI tools. All three come down to accurate, well-organized pages.
What can WestSideSite improve?
The things on your site and around it that you control: titles, descriptions, structure, content, structured data, sitemaps, and the setup of search tools. We cannot control how search engines or AI tools respond.
Do I need this if I have a Guided website?
Not necessarily. Guided websites include a solid technical foundation. This service is for going further, such as improving what the pages say, setting up Search Console and Bing, or reviewing a site you already have.
How long until I see results?
We cannot say. Search engines revisit sites on their own schedules, and results depend on many things outside the website. We can show you what has been set up and how to check on it.
Can you make AI assistants recommend my business?
No. Nobody can promise that. We can make your business easier to understand and your facts easier to find, which is the part a website controls.
How is this priced?
It is a custom quote based on your site and what it needs. There is no fixed package.
Start by finding out where you stand.
The free Website Check is an automated, AI-assisted look at your public site, and a good place to begin.